On the way to work in the morning, I listen to Hot Tomato with Luke, Rob & Renae. Like any good radio network, they have advertising blips that they play periodically and one that has come up lately makes me laugh every time I hear it.

The advertisement is for a Gold Coast dentist named Smileplus (Smile+) and this particular dentist offers, among other things, cosmetic dentistry. The thing in this advert that catches my attention each and every time, is the fact that they inform the user that going to their dentistry is like no other. I’m probably reproducing the wording with inaccuracies, but you’ll get the point of it:

…
Coming to Smile Plus is more like going to a day spa than a dentist, you’ll receive a lavender eye mask, hand massage and music from an iPod.
…

Without me telling you, I bet you can guess which part of that snippet makes me chuckle. While I’m certainly no veteran of day spas and the like, I’m fairly sure that the last time I visited one I wasn’t listening to music on a personal music device that most 12 year old kids have.

I always think of day spas as being a little fancy pants and exclusive, so hearing this Gold Coast dentist associate themselves with an iPod makes me chuckle.