Oreo have just launched fantastic new advertising on TV, showcasing a physicist named David Neevel who hand built a Oreo separator machine.

The machine is made out of wood, wires and aluminium that he had layout around. I love that he goes into detail about how he has sacrificed for his creation by spending 0.04 years on it so far, that he has missed time with his family and lack of sleep – traits only the truly committed have.

Who would have thought that you could use an axe, dental floss and a wood router to separate the Oreo biscuit from the cream!