Anyone that runs their eyes over this site knows just how much I hate filthy filthy spammers.

This evening I collected our snail mail from the letter box and was confronted with an enormous amount of plain old fashioned junk mail. What I couldn’t believe was that it was so full, I actually struggled to get it out of the letter box; having to brute force the bulk of it out because it was stuffed in so tight.

I’m all for a company advertising their products and making a dollar or four but at some point these big businesses just have to stop and think about what they are doing. In a single week, I received a whopping 1.3 kilograms of spam mail in my letter box. It doesn’t matter what way you cut that, its a huge amount of paper that is just going to waste.

Being a little curious, I ran my eye over the other roughly 100 letter boxes to see how many of them were the same. You’ve probably already guessed, the majority of the mail boxes were exactly the same – choc-o-block full of spammy junk mail. What was even more amazing was that nearly all of the letter boxes have an ‘Australia Post Mail Only’ or ‘No Junk Mail’ label on the lids of their mail boxes.

You’d think that if the senate can pass electronic anti-spam laws, that they’d have dealt with the low tech equivalent version first. Nope, instead people are happily flogging our forests for everything they are worth to help send out huge volumes of spam. If the companies were a little smarter about it, you’d think they’d selectively send spam instead of applying blanket tactics. I hate email spam just as much as paper spam but these companies could save some serious dollars if they invested into email marketing instead of the antiquated paper equivalent.

Save a tree, try killing an electron instead – you’ll find they’re a lot tougher.