Google Adsense & Images Clarified

The Google Adsense team have clarified the use of images near Google Adsense advertising.

For those that can’t be bothered clicking through and want a quick run down:

Can you display little images beside the Google Adsense ad units?
No, you cannot display little images beside the Google Adsense ad units. Doing so implies a relationship between the images and the advertising, which there isn’t.
Can you display images beside the Google Adsense advertising?
Yes, you can display images beside the Google Adsense ad units, so long as it is clear that there is no association between the image(s) and the advertising.
Can I display images on the same page as Google Adsense advertising?
Yes, of course you can but you must take the above two points into consideration first.
Can you add in some white space or a separating bar between the images and the advertising?
No, adding in white space or a separator would still appear as though there was a relationship between the images and the advertising.

I first noticed people placing images beside the Google Adsense advertising a couple of months ago. As soon as I noticed it, I knew that it wouldn’t be within the acceptable usage policy for Google Adsense. Unfortunately, at the time the policy didn’t explicitly disallow doing such a thing. So, while it wasn’t expressly forbidden, publishers took advantage of the loop hole and I’m sure enjoyed far higher click through rates than they would have otherwise seen.

One thought on “Google Adsense & Images Clarified

  1. Good info,

    I was using a background image behind a rectangle unit at the top of my blog posts, it wasnt to get clicks as much as i had seen it used elsewere and thought it looked good.

    Luckily somone left a comment warning that it could be against the T.O.S. so i removed it before the AdSense police called…

    Paul.

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