Search Engine Optimisation (SEO) is a black art to a lot of people. Anyone publishing content online that is looking for a lot of exposure for their product, service or general announcement really need to know about it. The unfortunate reality is that most people don’t know about SEO and those that do, know that they should do it but don’t really know what it is.

In the coming weeks, I’m going to release a series of short, simple to understand posts about what search engine optimisation is and how it roughly works. Through these simple posts, I’m hoping to demystify the black art of search engine optimisation a little so that the less savvy content publishers can understand it and start taking advantage of it.

Below is a short list of some of the items that are going to be covered:

• HTML <title> element
• HTML heading (<hX>) elements
• Content
• URL nomenclature
• Keywords
• HTML <meta> data
• HTML markup
• Images
• Inbound links
• Outbound links
• Intersite links
• …