I think if you were going to make a sweeping statement and have a good chance of it being right, you could safely say that everyone loves chocolate. Chocolate is sweet, it makes your body generate endorphins (the happy drug) and it melts in your mouth – what else could you want? As it turns out, my wife Claire could want one more thing, for it to not make her sick! She loves chocolate so much that she’ll eat it even when she knows that it’ll make her sick. Thankfully, after eating it and feeling ill – she doesn’t want to go near it for a while.

Cadbury, if you’re listening – you’d win the hearts of every lactose intolerant person if you released a range of your chocolate which tasted just as good as the normal range!